Facebook advertising boycott campaign organisers said that the campaign would "not go away" until their concerns were addressed and they would ask advertisers in Europe to join their cause.
Organisers of the Facebook ad boycott vowed Tuesday to press on with their campaign, saying the social network's top executives had failed to offer meaningful action on curbing hateful content.
Facebook has not done enough to fight discrimination on its platform and some of its decisions were setbacks for civil rights, according to an independent audit commissioned by the company, the New York Times reported.
Facebook founder Mark Zuckerberg has agreed to a new meeting with activists on the social media giant's content policies while vowing to resist pressure from an advertiser boycott, the company said Thursday.
Facebook said on Monday it would submit itself to an audit of how it controls hate speech in a bid to appease a growing advertising boycott of the platform, as it prepared to address a group of advertisers on Tuesday.
Facebook on Tuesday said it will give priority to original news reporting as part of an effort to divert attention from spam, click bait and specious articles.
German giants Volkswagen, Puma and Adidas on Tuesday joined a growing advertiser boycott over hate speech against Facebook, following major consumer companies like Levi's and Coca-Cola.
Starbucks said Sunday that it will pause its advertising on social media while it studies ways to "stop the spread of hate speech" as part of a growing corporate movement.