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Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted - WSJ

www.wsj.com
Submitted 39 day(s) ago by system

Three of the nation’s largest pay-TV companies are taking joint ownership of a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising.

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